Origin Story 01: Kellerbier
Please welcome our new lager series - Origin Story!
Each label in this twelve-release series will contribute one-twelfth to a bigger picture.
The picture speaks to, and pokes fun at, meaning-making - the stories and myths we tell each other and ourselves in order to make sense of life, relationships and our place in the universe.
Like life, these beer labels are a puzzle that maybe - just maybe - can be solved if we just get together (over a beer or two?) and communicate.
Follow along with the series for a new lager release at the beginning of every month, adding another piece to the puzzle!