Ides 89: Sound Gear

Pete Traynor was a Long & McQuade customer bugging owner, Jack Long, to let him fix amps in need of repair.

Traynor was soon hired on as a full-time employee and was unstoppable igniting new ideas which led to the formation of Yorkville sound 60 years ago. Every Toronto musician has used a piece of gear with his name on it and for that we made a cream-ale, made with all-Canadian ingredients and an ABV of 6.0%; 1% for each decade that Yorkville Sound has been making great sound gear.

This classic Cream Ale is crisp and refreshing, with slight notes of sage and pine. Perfectly balanced combination of malt and hops leaves you with a great beer for any occasion.